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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,000
USB Cologne (EcoSocSci)
2
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1
Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
Roose, Gudrun
;
Van Kerckhove, Anneleen
;
Huyghe, Elke
- In:
Journal of business research : JBR
75
(
2017
),
pp. 210-220
Persistent link: https://www.econbiz.de/10011699853
Saved in:
2
The experiential pleasure of food : a savoring journey to food well-being
Batat, Wided
;
Peter, Paula C.
;
Moscato, Emily M.
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 392-399
Persistent link: https://www.econbiz.de/10012023815
Saved in:
3
Reducing the negative impact of ultra-processed foods : consumer response to natural claims, organic claims, and processing level disclosures
Rybak, Garrett
;
Burton, Scot
;
Berry, Christopher
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014550376
Saved in:
4
Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew
;
Jacobson, Jenna
;
Pancer, Ethan
- In:
Journal of business research : JBR
149
(
2022
),
pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
Saved in:
5
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
6
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
7
Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
8
Is the culture-emotion fit always important? : self-regulatory emotions in ethnic food consumption
Bu, Kyunghee
;
Kim, Donghoon
;
Son, Jungmin
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 983-988
Persistent link: https://www.econbiz.de/10009755385
Saved in:
9
Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.
;
Yao, Dong-Qing
;
Yue, Xiaohang
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 950-958
Persistent link: https://www.econbiz.de/10003731206
Saved in:
10
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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