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Product differentiation and market performance in producer goods industries
Sashi, C. M. - In: Journal of business research : JBR 33 (1995) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10001333099
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New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M. - In: Journal of business research : JBR 15 (1987) 2, pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
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Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
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A dynamic framework for competitor identification : a neglecting role of dominant design
Peng, Yu-Shu; Liang, I-Chung - In: Journal of business research : JBR 69 (2016) 5, pp. 1898-1903
Persistent link: https://www.econbiz.de/10011451581
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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Multiple pathways to success in small creative businesses : the case of Belgian furniture designers
Jacobs, Sofie; Cambré, Bart; Huysentruyt, Marieke; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5461-5466
Persistent link: https://www.econbiz.de/10011590505
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The impact of the 2008 financial crisis on innovation : a dominant design perspective
Brem, Alexander; Nylund, Petra; Viardot, Eric - In: Journal of business research : JBR 110 (2020), pp. 360-369
Persistent link: https://www.econbiz.de/10012237864
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Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika; Omegarić, Ismir; Batagelj, … - In: Journal of business research : JBR 80 (2017), pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
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Consumer responses to functional, aesthetic and symbolic product design in online reviews
Candi, Marina; Jae, Haeran; Makarem, Suzanne; Mohan, Mayoor - In: Journal of business research : JBR 81 (2017), pp. 31-39
Persistent link: https://www.econbiz.de/10011771571