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Effects of odd pricing on price recall
Schindler, Robert M. - In: Journal of business research : JBR 19 (1989) 3, pp. 165-177
Persistent link: https://www.econbiz.de/10001086870
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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A. (contributor) - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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Pricing in marketing strategies of US- and foreign-based companies
Samiee, Saeed - In: Journal of business research : JBR 15 (1987) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10001029676
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Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang; Cao, Zixia; Pei, Zhi - In: Journal of business research : JBR 69 (2016) 2, pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew; Rice, Dan Hamilton; Fennell, Patrick; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
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The scope of price promotion research : an informetric study
Kuntner, Tobias; Teichert, Thorsten - In: Journal of business research : JBR 69 (2016) 8, pp. 2687-2696
Persistent link: https://www.econbiz.de/10011506517
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Price reversals and price continuations following large price movements
Dyl, Edward A.; Yuksel, H. Zafer; Zaynutdinova, Gulnara R. - In: Journal of business research : JBR 95 (2019), pp. 1-12
Persistent link: https://www.econbiz.de/10011979720