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~isPartOf:"Journal of business research : JBR"
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Werbung
167
Advertising
158
Advertising effects
112
Werbewirkung
112
Consumer behaviour
97
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97
Internet marketing
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Choi, Yung Kyun
3
Ford, John B.
3
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3
Merchant, Altaf
3
Septianto, Felix
3
Spielmann, Nathalie
3
Bove, Liliana L.
2
Burton, Scot
2
Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Kim, Jooyoung
2
Laroche, Michel
2
Lei, Jing
2
Martín Herrán, Guiomar
2
Monfort, Abel
2
Orazi, Davide C.
2
Reid, Leonard N.
2
Richard, Marie-Odile
2
Sigué, Simon Pierre
2
Thomas, Sunil
2
Uribe, Rodrigo
2
Warlop, Luk
2
Yan, Ruiliang
2
Acito, Franklin
1
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Akhtar, Pervaiz
1
Alvarez, Cecilia M. O.
1
Ammi, Chantal
1
Ardelet, Caroline
1
Ashaduzzaman, Md.
1
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Journal of business research : JBR
Journal of advertising research
241
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
30
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ECONIS (ZBW)
167
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1
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
2
Brand choice and varying quantity of information
Patton, W. E.
- In:
Journal of business research : JBR
12
(
1984
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
Saved in:
3
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
4
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
5
Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
6
Employee attitudes toward advertising
Acito, Franklin
- In:
Journal of business research : JBR
8
(
1980
)
4
,
pp. 525-540
Persistent link: https://www.econbiz.de/10003464437
Saved in:
7
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Saved in:
8
Humor and cognitive responses to advertising stimuli: a trace consolidation approach
Lammers, H. Bruce
(
contributor
)
- In:
Journal of business research : JBR
11
(
1983
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003583254
Saved in:
9
Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
Saved in:
10
Mood, informantion congruency, and overload
LaTour, Kathryn A.
;
Puccinelli, Nancy M.
;
Mast, Fred W.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
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