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A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908
Persistent link: https://www.econbiz.de/10011597549
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Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 101 (2019), pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
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The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
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Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Cadogan, John W.; Boso, Nathaniel; Story, Vicky M.; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5046-5052
Persistent link: https://www.econbiz.de/10011589121
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Resources and digital export : an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce
Elia, Stefano; Giuffrida, Maria; Mariani, Marcello M.; … - In: Journal of business research : JBR 132 (2021), pp. 158-169
Persistent link: https://www.econbiz.de/10012581694
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Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario - In: Journal of business research : JBR 136 (2021), pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek; Jayawardena, Nirma Sadamali; Nigam, Achint - In: Journal of business research : JBR 158 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
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Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202