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Challenges and opportunities of new research methods in innovation, entrepreneurship, and knowledge
Huarng, Kun-Huang; Guaita-Martínez, José Manuel; Yu, … - In: Journal of business research : JBR 134 (2021), pp. 101-103
Persistent link: https://www.econbiz.de/10012643507
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Mapping symbolic (anti-) consumption
Hogg, Margaret K.; Banister, Emma N.; Stephenson, … - In: Journal of business research : JBR 62 (2009) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
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Purpose and object of anti-consumption
Iyer, Rajesh; Muncy, James A. - In: Journal of business research : JBR 62 (2009) 2, pp. 160-168
Persistent link: https://www.econbiz.de/10003810534
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You are what you wear: brand personality influences on consumer impression formation
Fennis, Bob Michaël; Pruyn, Ad - In: Journal of business research : JBR 60 (2007) 6, pp. 634-639
Persistent link: https://www.econbiz.de/10003487042
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Should I stay or should I go? : mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M. - In: Journal of business research : JBR 60 (2007) 6, pp. 640-648
Persistent link: https://www.econbiz.de/10003487045
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Conceptual blending in advertising
Joy, Annamma; Sherry, John F.; Deschenes, Jonathan - In: Journal of business research : JBR 62 (2009) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043