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Marketing management
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Journal of business research : JBR
SpringerLink / Bücher
949
Industrial marketing management : the international journal for industrial and high-tech firms
355
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342
Europäische Hochschulschriften / 5
268
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Journal of business ethics : JOBE
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102
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102
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96
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93
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
577
USB Cologne (EcoSocSci)
1
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1
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
2
Strategic market planning in a turbulent business environment
Silverblatt, Ronnie
;
Korgaonkar, Pradeep
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10003606940
Saved in:
3
A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Ni, Yu-Ting
;
Wu, Meng-Fen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
Saved in:
4
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
5
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
6
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
7
Headquarters to subsidiary transfer effects on marketing strategy exploitation
Schleimer, Stephanie C.
;
Coote, Leonhard V.
;
Riege, Andreas
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 307-315
Persistent link: https://www.econbiz.de/10010245263
Saved in:
8
Strategic orientations and performance : a configurational perspective
Deutscher, Franziska
;
Zapkau, Franziska
;
Schwens, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 849-861
Persistent link: https://www.econbiz.de/10011436304
Saved in:
9
How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.
;
Fiss, Peer C.
;
Ingenbleek, Paul T. M.
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
Saved in:
10
A configurational approach in business model design
Kulins, Christopher
;
Leonardy, Hannes
;
Weber, Christiana
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
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