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Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de; Carneiro, Jorge Manoel … - In: Journal of business research : JBR 105 (2019), pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
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Market orientation in the context of SMEs : a conceptual framework
Raju, P. S.; Lonial, Subhash C.; Crum, Michael D. - In: Journal of business research : JBR 64 (2011) 12, pp. 1320-1326
Persistent link: https://www.econbiz.de/10009382479
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Multi-group invariance in a third-order factorial model : attribute satisfaction measurement
Gonçalves, Helena Milagre Martins - In: Journal of business research : JBR 66 (2013) 9, pp. 1292-1297
Persistent link: https://www.econbiz.de/10009756051
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Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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Performance or learning goal orientation : implications for business performance
Norbani, Che-ha; Mavondo, Felix T.; Mohd-Said, Saad - In: Journal of business research : JBR 67 (2014) 1, pp. 2811-2820
Persistent link: https://www.econbiz.de/10010235313