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Brand image
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402
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Journal of business research : JBR
The journal of brand management : an international journal
403
Working paper / National Bureau of Economic Research, Inc.
353
NBER working paper series
330
The journal of product & brand management
324
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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Academy of Management journal : AMJ
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Journal of marketing communications
123
Cogent business & management
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Industrial marketing management : the international journal for industrial and high-tech firms
118
Asia Pacific journal of marketing and logistics
115
IZA Discussion Paper
113
Springer eBook Collection
113
Journal of travel and tourism marketing
110
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
106
Marketing intelligence & planning
105
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102
International journal of contemporary hospitality management
100
IZA Discussion Papers
97
The international journal of human resource management
91
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of strategic marketing
87
Journal of marketing management : MM
84
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
The service industries journal
81
International journal of human resource management
80
Journal of hospitality marketing & management
80
Employee relations
79
Journal of marketing
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
724
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1
Entrepreneurship in different contexts in cultural and creative industries
Portfírio, José António
;
Carrilho, Tiago
;
Mónico, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5117-5123
Persistent link: https://www.econbiz.de/10011589166
Saved in:
2
The inspirational power of arts on
creativity
An, Donghwy
;
Youn, Nara
- In:
Journal of business research : JBR
85
(
2018
),
pp. 467-475
Persistent link: https://www.econbiz.de/10011815622
Saved in:
3
Brand misconduct : consequences on consumer–brand relationships
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Vogel, …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1113-1120
Persistent link: https://www.econbiz.de/10008696693
Saved in:
4
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
Saved in:
5
A fit perspective approach in linking corporate image and intention-to-apply
Wei, Yu-Chen
;
Chang, Chao-Ching
;
Lin, Liang-Yang
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2220-2225
Persistent link: https://www.econbiz.de/10011472187
Saved in:
6
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
7
Definition and psychometric validation of a measuement index common to website and store images
Bèzes, Christophe
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2559-2578
Persistent link: https://www.econbiz.de/10010483035
Saved in:
8
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
9
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
10
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
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