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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
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Telepresence, time distortion, and consumer traits of virtual reality shopping
Han, Sang-Lin; An, Myounga; Han, Jerry J.; Lee, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 311-320
Persistent link: https://www.econbiz.de/10012288606
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Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia; Guerreiro, João; Eloy, Sara - In: Journal of business research : JBR 100 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
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Virtual destination image : testing a telepresence model
Hyun, Martin Yongho; O'Keefe, Robert Martin - In: Journal of business research : JBR 65 (2012) 1, pp. 29-35
Persistent link: https://www.econbiz.de/10009549729
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The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing; Zeng, Xiaohua; Cheng, Zhang - In: Journal of business research : JBR 69 (2016) 9, pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
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Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Journal of business research : JBR 67 (2014) 10, pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087
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Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique; Llinares, Carmen; … - In: Journal of business research : JBR 69 (2016) 4, pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk - In: Journal of business research : JBR 130 (2021), pp. 170-187
Persistent link: https://www.econbiz.de/10012544825