Narrow search
Showing 1 - 10 of 715
Cover Image
Branding higher education : equivalence and difference in devloping identity
Lowrie, Anthony - In: Journal of business research : JBR 60 (2007) 9, pp. 990-999
Persistent link: https://www.econbiz.de/10003539022
Cover Image
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats; Baumgarth, Carsten; Merrilees, Bill - In: Journal of business research : JBR 66 (2013) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Cover Image
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A. - In: Journal of business research : JBR 67 (2014) 4, pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Cover Image
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Cover Image
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Cover Image
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Cover Image
Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Cover Image
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Cover Image
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Barrio-García, Salvador del; Kitchen, … - In: Journal of business research : JBR 119 (2020), pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Cover Image
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305