Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Global marketing strategy in t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
323
Marketingmanagement
323
International market entry
117
Internationaler Markteintritt
117
Consumer behaviour
100
Konsumentenverhalten
100
Firm performance
79
Unternehmenserfolg
79
Multinationales Unternehmen
77
Transnational corporation
77
Globalisierung
64
Globalization
64
Marketing
56
Brand management
54
Markenführung
54
KMU
49
Relationship marketing
49
SME
49
Beziehungsmarketing
48
Business start-up
44
Unternehmensgründung
44
Auslandsinvestition
38
Emerging economies
38
Foreign investment
38
Market orientation
38
Schwellenländer
38
Brand image
37
Markenimage
37
Mobile communications
37
Mobilkommunikation
37
Innovation
36
Strategic management
36
Strategisches Management
36
Internationalization
33
USA
32
United States
32
Entrepreneurship
31
Japan
31
Entrepreneurship approach
30
Internet marketing
30
more ...
less ...
Online availability
All
Undetermined
297
Free
6
Type of publication
All
Article
491
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
495
Aufsatz in Zeitschrift
495
Collection of articles of several authors
11
Sammelwerk
11
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
496
Author
All
Ko, Eunju
8
Laroche, Michel
8
Ciravegna, Luciano
7
Sharma, Piyush
5
Sivakumar, K.
5
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Martin, Silvia L.
4
Zhou, Kevin Zheng
4
Babin, Barry J.
3
Boso, Nathaniel
3
Deng, Ping
3
Kim, Sang Jin
3
Krishen, Anjala S.
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
Rocha, Angela da
3
St. Davčik, Nebojša
3
Story, Vicky M.
3
Zahoor, Nadia
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Brenes, Esteban R.
2
Brodie, Roderick J.
2
Cadogan, John W.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carneiro, Jorge Manoel Teixeira
2
Carrigan, Marylyn
2
Chang, Yi-chieh
2
Chiu, Chih-fang
2
Choi, Jeonghye
2
Cuomo, Maria Teresa
2
Dana, Leo Paul
2
De Góes, Bruno Barreto
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Elia, Stefano
2
Felix, Reto
2
more ...
less ...
Published in...
All
Journal of business research : JBR
RIETI discussion paper series
791
Journal of the Japanese and international economies : an international journal ; JJIE
621
Working paper / National Bureau of Economic Research, Inc.
525
NBER working paper series
521
Japan and the world economy : international journal of theory and policy
511
NBER Working Paper
454
SpringerLink / Bücher
449
Telecommunications policy : the international journal of digital economy, data sciences and new media
321
Industrial marketing management : the international journal for industrial and high-tech firms
286
Japan labor review
278
International business review : the official journal of the European International Business Academy
260
Japanese economic studies : a journal of translations
253
Europäische Hochschulschriften / 5
243
Monetary and economic studies
234
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
224
Applied economics
218
The Japanese economic review : the journal of the Japanese Economic Association
218
The Japanese economy : translations and studies
217
Journal of strategic marketing
214
Japan quarterly
209
Springer eBook Collection
202
The developing economies
202
Management international review : mir ; journal of international business
191
Hitotsubashi journal of economics
190
IMES discussion paper series
186
Asian survey : a bimonthly review of contemporary Asian affairs
182
ISER Discussion Paper
178
Technological forecasting & social change : an international journal
174
IMF working papers
171
Discussion paper / Centre for Economic Policy Research
165
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
161
Pacific-Basin finance journal
161
Kobe economic & business review : annual report
160
Journal of retailing and consumer services
159
Applied economics letters
157
European journal of marketing : EJM
151
Discussion paper / Institute of Social and Economic Research
148
Journal of Asian economics
148
Journal of world business : JWB
144
more ...
less ...
Source
All
ECONIS (ZBW)
496
Showing
1
-
10
of
496
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
2
A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Ni, Yu-Ting
;
Wu, Meng-Fen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
Saved in:
3
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
4
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
5
Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities
Monferrer, Diego
;
Moliner, Miguel Ángel
;
Irún, Beatriz
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 430-443
Persistent link: https://www.econbiz.de/10012665803
Saved in:
6
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
7
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
8
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
9
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
10
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
