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Brand management
602
Markenführung
602
Consumer behaviour
425
Konsumentenverhalten
425
Brand image
348
Markenimage
348
Brand
246
Markenartikel
240
Beziehungsmarketing
162
Relationship marketing
162
Social Web
103
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103
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95
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Customer satisfaction
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Personality psychology
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Brand equity
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Social media
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Ko, Eunju
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Melewar, T. C.
10
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9
Gupta, Suraksha
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Filieri, Raffaele
6
Merchant, Altaf
6
Teng, Lefa
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Gustafsson, Anders
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Witell, Lars
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Hultman, Magnus
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Oghazi, Pejvak
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
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Journal of business research : JBR
The journal of brand management : an international journal
567
SpringerLink / Bücher
435
The journal of product & brand management
392
Journal of retailing and consumer services
335
The service industries journal
314
Journal of Product & Brand Management
203
Industrial marketing management : the international journal for industrial and high-tech firms
162
International journal of production economics
144
International journal of hospitality management
141
European journal of marketing : EJM
138
Psychology & marketing
128
Journal of strategic marketing
120
Marketing intelligence & planning
118
Springer eBook Collection
117
Strategic Direction
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Asia Pacific journal of marketing and logistics
113
The journal of services marketing
110
Journal of marketing communications
107
Journal of marketing management : MM
105
Journal of the Academy of Marketing Science
102
Journal of marketing
95
The IUP journal of brand management : IJBRM
93
Research
88
Innovatives Markenmanagement
86
International journal of production research
81
Journal of promotion management : innovations in planning and applied research
77
Tourism management : research, policies, practice
77
International journal of internet marketing and advertising : IJIMA
76
Journal of service management
76
Service business
76
European journal of operational research : EJOR
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
The journal of business & industrial marketing
75
Marketing letters : a journal of research in marketing
74
Cogent business & management
72
International marketing review
72
Journal of promotion management : JPM
70
International journal of contemporary hospitality management
69
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ECONIS (ZBW)
702
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702
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1
The brand management system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
Saved in:
2
The study of service innovation for digiservice on loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
Service products and productization
Wirtz, Jochen
;
Fritze, Martin Paul
;
Jaakkola, Elina
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 411-421
Persistent link: https://www.econbiz.de/10012665779
Saved in:
5
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
6
Proud to be sustainable : upcycled versus recycled luxury products
Adıgüzel, Feray
;
Donato, Carmela
- In:
Journal of business research : JBR
130
(
2021
),
pp. 137-146
Persistent link: https://www.econbiz.de/10012544771
Saved in:
7
Organizational memory influences new product success
Chang, Dae Ryun
;
Cho, Hang
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003595216
Saved in:
8
Can a good organizational climate compensate for a lack of top management commitment to new product development?
Rodríguez, Nuria García
;
Pérez, José Sanzo
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10003625095
Saved in:
9
Do early adopters upgrade early? : role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10003597148
Saved in:
10
The validity of attribute-importance measurement : a review
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansing, Brian
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
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