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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Doing well by doing good: A quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10010161318
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Consumers' practices of everyday luxury
Banister, Emma; Roper, Stuart; Tisiruk Potavanich - In: Journal of business research : JBR 116 (2020), pp. 458-466
Persistent link: https://www.econbiz.de/10012257643
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Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart; Iglesias, Oriol; Rodrigues, Clarinda - In: Journal of business research : JBR 96 (2019), pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
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The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris; Roper, Stuart; Ashman, Rachel - In: Journal of business research : JBR 174 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549097