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Elements of strategic social media marketing : a holistic framework
Felix, Reto; Rauschnabel, Philipp A.; Hinsch, Chris - In: Journal of business research : JBR 70 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath; Bhardwaj, Pradeep - In: Journal of business research : JBR 105 (2019), pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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The performance impact of social media in the chain store industry
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316
Persistent link: https://www.econbiz.de/10011589793
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal; Milne, George R. - In: Journal of business research : JBR 79 (2017), pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Toward a sustainable email marketing infrastructure
Pavlov, Oleg V.; Melville, Nigel; Plice, Robert K. - In: Journal of business research : JBR 61 (2008) 11, pp. 1191-1199
Persistent link: https://www.econbiz.de/10003766651