Narrow search
Showing 1 - 10 of 169
Cover Image
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Cover Image
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Cover Image
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
Cover Image
Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret; Dacin, Peter A. - In: Journal of business research : JBR 63 (2010) 11, pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
Cover Image
Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.; Bhattacharya, C. B. - In: Journal of business research : JBR 64 (2011) 1, pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
Cover Image
Information sharing of value-adding retailer in a mixed channel hi-tech supply chain
Mukhopadhyay, Samar K.; Yao, Dong-Qing; Yue, Xiaohang - In: Journal of business research : JBR 61 (2008) 9, pp. 950-958
Persistent link: https://www.econbiz.de/10003731206
Cover Image
Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
Cover Image
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Cover Image
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe; Fennell, Patrick B. - In: Journal of business research : JBR 123 (2021), pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Cover Image
Market innovation : a literature review and new research directions
Sprong, Niels; Driessen, Paul H.; Hillebrand, Bas; … - In: Journal of business research : JBR 123 (2021), pp. 450-462
Persistent link: https://www.econbiz.de/10012435344