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New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
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Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin; Hussain, Mahmood; Sengupta, Sanjit - In: Journal of business research : JBR 61 (2008) 8, pp. 859-867
Persistent link: https://www.econbiz.de/10003736760
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin; Hou, Bingzhang; Wu, Yue; Zhao, Donglai; Xie, … - In: Journal of business research : JBR 131 (2021), pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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The customer-based corporate reputation scale : replication and short form
Walsh, Gianfranco; Beatty, Sharon E.; Shiu, Edward M. K. - In: Journal of business research : JBR 62 (2009) 10, pp. 924-930
Persistent link: https://www.econbiz.de/10003887547
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Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994
Persistent link: https://www.econbiz.de/10003887610