//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Google Marketing : Werben mit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
321
Online-Marketing
321
Consumer behaviour
267
Konsumentenverhalten
267
Social Web
208
Social web
208
Marketing
163
E-commerce
146
Electronic Commerce
146
Online retailing
113
Online-Handel
113
Brand management
97
Markenführung
97
Relationship marketing
94
Beziehungsmarketing
93
Viral marketing
83
Virales Marketing
83
Marketing management
82
Marketingmanagement
82
Social media
77
Brand image
56
Markenimage
56
Advertising effects
50
Werbewirkung
50
Advertising
47
Werbung
44
Brand
43
Markenartikel
40
Customer integration
34
Digitalisierung
34
Digitization
34
Kundenintegration
34
Einzelhandel
32
Retail trade
31
Digital platform
29
Digitale Plattform
29
Innovation
28
Luxury goods
28
Luxusgüter
28
Bibliometrics
25
more ...
less ...
Online availability
All
Undetermined
457
Free
10
Type of publication
All
Article
585
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
587
Aufsatz in Zeitschrift
587
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Konferenzbeitrag
3
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
588
Author
All
Ko, Eunju
11
Filieri, Raffaele
8
Dwivedi, Yogesh Kumar
6
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
Lim, Weng Marc
5
Bartikowski, Boris
4
Choi, Jeonghye
4
Guzman, Francisco
4
Mariani, Marcello M.
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Wagner, Udo
4
Yoon, Sukki
4
Azer, Jaylan
3
Bresciani, Stefano
3
Chatterjee, Sheshadri
3
Chatzipanagiotou, Kalliopi
3
Choi, Yung Kyun
3
Dennis, Charles
3
Donthu, Naveen
3
El-Bassiouny, Noha
3
Hajli, Nick
3
Harrigan, Paul
3
Hjort, Klas
3
Huarng, Kun-Huang
3
Jafari, Aliakbar
3
Ketron, Seth
3
Kim, Alex Jiyoung
3
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Krishen, Anjala S.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ranaweera, Chatura
3
Ruiz Mafe, Carla
3
Salminen, Joni
3
Sandıkçı, Özlem
3
more ...
less ...
Published in...
All
Journal of business research : JBR
SpringerLink / Bücher
705
European Journal of Marketing
482
Journal of retailing and consumer services
356
Springer eBook Collection
276
Industrial marketing management : the international journal for industrial and high-tech firms
259
Electronic commerce research
251
International journal of internet marketing and advertising : IJIMA
242
Marketing Intelligence & Planning
239
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Journal of internet commerce
164
Information systems research : ISR
162
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
160
Management Science
155
Technological forecasting & social change : an international journal
150
Europäische Hochschulschriften / 5
149
International journal of business information systems : IJBIS
148
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
146
Journal of advertising research
145
Springer eBook Collection / Business and Economics
144
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
International journal of electronic marketing and retailing : IJEMR
142
Journal of marketing
134
Information systems and e-business management : ISeB
133
Journal of marketing management : MM
132
Premier reference source
132
Journal of marketing communications
131
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
129
European journal of operational research : EJOR
126
Tourism management : research, policies, practice
125
International journal of advertising : the review of marketing communications
124
European journal of marketing : EJM
122
International journal of e-business research : an official publication of the Information Resources Management Association
121
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
Lehrbuch
119
Gabler Edition Wissenschaft
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
more ...
less ...
Source
All
ECONIS (ZBW)
588
Showing
1
-
10
of
588
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
2
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
3
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
4
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
5
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
6
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
7
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
8
Google
or BizRate? : how search engines and comparison sites affect unplanned choices of online retailers
Papatla, Purushottam
;
Liu, Feng Oliver
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10003896811
Saved in:
9
Web Site spill over to email campaigns : the role of privacy, trust and shoppers' attitudes
Cases, Anne-Sophie
;
Fournier, Christophe
;
Dubois, …
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 993-999
Persistent link: https://www.econbiz.de/10008652107
Saved in:
10
Web advertising : the role of e-mail
marketing
Ellis-Chadwick, Fiona
;
Doherty, Neil F.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 843-848
Persistent link: https://www.econbiz.de/10009552449
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->