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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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ECONIS (ZBW)
2,006
USB Cologne (EcoSocSci)
1
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1
Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
Saved in:
2
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
Saved in:
3
A higher-order model of risk propensity
Sharma, Dheeraj
;
Alford, Bruce L.
;
Bhuian, Shahid N.
; …
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 741-744
Persistent link: https://www.econbiz.de/10003862035
Saved in:
4
Eliciting and estimating reservation price : a semi-compensatory approach
Kaplan, Sigal
;
Bekhor, Shlomo
;
Shiftan, Yoram
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 45-50
Persistent link: https://www.econbiz.de/10008806349
Saved in:
5
Measuring value levers : experimental and contingent approaches
Hernández, Penélope
;
Vila, José
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 775-778
Persistent link: https://www.econbiz.de/10010363331
Saved in:
6
Empathy can increase customer equity related to pro-social brands
Lee, Eun-Ju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3748-3754
Persistent link: https://www.econbiz.de/10011515254
Saved in:
7
Intention to visit and willingness to pay premium for ecotourism : the impact of attitude, materialism, and motivation
Hultman, Magnus
;
Kazeminia, Azadeh
;
Ghasemi, Vahid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1854-1861
Persistent link: https://www.econbiz.de/10011384140
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8
Exploring the pay-what-you-want payment motivation
Kunter, Marcus
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2347-2357
Persistent link: https://www.econbiz.de/10011389389
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9
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
10
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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