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How to innovate toward an ambidextrous business model? : the role of dynamic capabilities and market orientation
Randhawa, Krithika; Wilden, Ralf; Gudergan, Siegfried - In: Journal of business research : JBR 130 (2021), pp. 618-634
Persistent link: https://www.econbiz.de/10012544889
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Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor; Weerawardena, Jay; Cao, Guangming; … - In: Journal of business research : JBR 168 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
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Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
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Competition-motivated corporate social responsibility
Kemper, Jan; Schilke, Oliver; Reimann, Martin; Wang, Xuyi; … - In: Journal of business research : JBR 66 (2013) 10, pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
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Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali; Langan, Ryan J.; Nguyen, Carlin A. - In: Journal of business research : JBR 69 (2016) 2, pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1081
Persistent link: https://www.econbiz.de/10009270584
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How foreign firms achieve competitive advantage in the Chinese emerging economy : managerial ties and market orientation
Li, Julie Juan; Zhou, Kevin Zheng - In: Journal of business research : JBR 63 (2010) 8, pp. 856-862
Persistent link: https://www.econbiz.de/10009238389