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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Do channel members value supportive retail services? : why?
Pei, Zhi; Yan, Ruiliang - In: Journal of business research : JBR 68 (2015) 6, pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
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Retailers' major ethical decision making constructs
Fraedrich, John; Iyer, Rajesh - In: Journal of business research : JBR 61 (2008) 8, pp. 834-841
Persistent link: https://www.econbiz.de/10003736757
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Cutting edge research in retailing : special issue
In: Journal of business research : JBR 21 (1990) 3, pp. 177-308
Persistent link: https://www.econbiz.de/10001098796
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie; Berry, Christopher; Horen, Femke van - In: Journal of business research : JBR 99 (2019), pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach
Kadic-Maglajlic, Selma; Micevski, Milena; … - In: Journal of business research : JBR 80 (2017), pp. 53-62
Persistent link: https://www.econbiz.de/10011771437
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041