Narrow search
Showing 1 - 10 of 242
Cover Image
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Cover Image
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Cover Image
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 127 (2021), pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Cover Image
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü; Mryteza, Victoria - In: Journal of business research : JBR 62 (2009) 2, pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
Cover Image
How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi; Whitla, Paul - In: Journal of business research : JBR 66 (2013) 8, pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
Cover Image
Mechanisms for stakeholder integration : bringing virtual stakeholder dialogue into organizations
Driessen, Paul H.; Kok, Robert A. W.; Hillebrand, Bas - In: Journal of business research : JBR 66 (2013) 9, pp. 1465-1472
Persistent link: https://www.econbiz.de/10009757068
Cover Image
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Cover Image
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Cover Image
Is old news no news? : the impact of self-disclosure by organizations in crisis
Claeys, An-Sofie; Cauberghe, Veolien; Panelaer, Mario - In: Journal of business research : JBR 69 (2016) 10, pp. 3963-3970
Persistent link: https://www.econbiz.de/10011553816
Cover Image
CSR motivation and customer extra-role behavior : moderation of ethical corporate identity
Karaosmanoglu, Elif; Altinigne, Nesenur; Gamze, Didem - In: Journal of business research : JBR 69 (2016) 10, pp. 4161-4167
Persistent link: https://www.econbiz.de/10011553942