Narrow search
Showing 1 - 10 of 176
Cover Image
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Cover Image
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Cover Image
Does source affect response to direct advocacy print advertisements?
Reid, Leonard N.; Soley, Lawrence C.; Vanden Bergh, Bruce G. - In: Journal of business research : JBR 9 (1981) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10003659215
Cover Image
Soviet marketing issues : a content analysis of Pravda
Lazer, William - In: Journal of business research : JBR 14 (1986) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Cover Image
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Cover Image
Conceptual blending in advertising
Joy, Annamma; Sherry, John F.; Deschenes, Jonathan - In: Journal of business research : JBR 62 (2009) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10003915822
Cover Image
Print advertising : celebrity presenters
Rossiter, John R.; Smidts, Ale - In: Journal of business research : JBR 65 (2012) 6, pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Cover Image
Print advertising : type size effects
Pillai, Kishore Gopalakrishna; Katsikeas, Constantine S.; … - In: Journal of business research : JBR 65 (2012) 6, pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Cover Image
Print advertising : vivid content
Fennis, Bob Michaël; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Cover Image
Print advertising : white space
Olsen, G. Douglas; Pracejus, John W.; O'Guinn, Thomas C. - In: Journal of business research : JBR 65 (2012) 6, pp. 855-860
Persistent link: https://www.econbiz.de/10009552436