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Temporary communitas and willingness to return to events
Jahn, Steffen; Cornwell, T. Bettina; Drengner, Jan; … - In: Journal of business research : JBR 92 (2018), pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
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The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan; Bhattacharya, Abhi - In: Journal of business research : JBR 123 (2021), pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
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Characterizing customer experience management in business markets
Witell, Lars; Kowalkowski, Christian; Perks, Helen; … - In: Journal of business research : JBR 116 (2020), pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
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Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.; Goad, Emily A.; Jaramillo, Fernando - In: Journal of business research : JBR 102 (2019), pp. 120-130
Persistent link: https://www.econbiz.de/10012103945
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Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada; Marino, Vittoria - In: Journal of business research : JBR 116 (2020), pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon; McLean, Graeme J.; Krey, Nina; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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The role of customer contact employees as external customers : a conceptual framework for marketing strategy and future research
Dabholkar, Pratibha A.; Abston, Kristie A. - In: Journal of business research : JBR 61 (2008) 9, pp. 959-967
Persistent link: https://www.econbiz.de/10003731209
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Festivalscapes and patrons' emotions, satisfaction, and loyalty
Lee, Yong-ki; Lee, Choong-Ki; Lee, Seung-kon; Babin, … - In: Journal of business research : JBR 61 (2008) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10003597162