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'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 68 (2015) 12, pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 69 (2016) 3, pp. 1175-1181
Persistent link: https://www.econbiz.de/10011440262
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Cultivating business model agility through focused capabilities : a multiple case study
Battistella, Cinzia; De Toni, Alberto F.; De Zan, Giovanni - In: Journal of business research : JBR 73 (2017), pp. 65-82
Persistent link: https://www.econbiz.de/10011647412
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
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From the trenches to the command post : perceptual and attitudinal differences among levels in the marketing management hierarchy
Leigh, James H. - In: Journal of business research : JBR 13 (1985) 6, pp. 511-536
Persistent link: https://www.econbiz.de/10001021706
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Managing for innovation : managerial control and employee level outcomes
Allen, Mathew R.; Adomdza, Gordon K.; Meyer, Marc H. - In: Journal of business research : JBR 68 (2015) 2, pp. 371-379
Persistent link: https://www.econbiz.de/10010472561