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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
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Multilevel environment induced impulsive gambling
Wong, IpKin Anthony; Prentice, Catherine - In: Journal of business research : JBR 68 (2015) 10, pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
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Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine; Wong, IpKin Anthony - In: Journal of business research : JBR 68 (2015) 10, pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Customer loyalty in entertainment venues : the reality TV genre
Lewin, Jeffrey E.; Rajamma, Rajasree K.; Audhesh, Paswan K. - In: Journal of business research : JBR 68 (2015) 3, pp. 607-615
Persistent link: https://www.econbiz.de/10010496162
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Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda; Gonc̦alves, Helena Martins - In: Journal of business research : JBR 69 (2016) 11, pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan; Keiningham, Timothy; Buoye, Alexander; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10009720382