Narrow search
Showing 1 - 10 of 512
Cover Image
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009241426
Cover Image
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Cover Image
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Cover Image
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Cover Image
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Cover Image
Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities
Monferrer, Diego; Moliner, Miguel Ángel; Irún, Beatriz; … - In: Journal of business research : JBR 137 (2021), pp. 430-443
Persistent link: https://www.econbiz.de/10012665803
Cover Image
Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
Cover Image
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun; Price, Joseph M.; Ding, Yuan - In: Journal of business research : JBR 95 (2019), pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Cover Image
Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
Cover Image
The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment
Pappas, James M.; Flaherty, Karen E. - In: Journal of business research : JBR 61 (2008) 9, pp. 894-902
Persistent link: https://www.econbiz.de/10003730778