Narrow search
Showing 1 - 10 of 87
Cover Image
Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Kerviler, Gwarlann de; Ardelet, Caroline; Slavich, Barbara - In: Journal of business research : JBR 142 (2022), pp. 899-913
Persistent link: https://www.econbiz.de/10013169467
Cover Image
Consumer perception of taboo in ads
Sabri, Ouidade; Obermiller, Carl - In: Journal of business research : JBR 65 (2012) 6, pp. 869-873
Persistent link: https://www.econbiz.de/10009552418
Cover Image
Web advertising : sexual content on eBay
Giebelhausen, Michael; Novak, Thomas P. - In: Journal of business research : JBR 65 (2012) 6, pp. 840-842
Persistent link: https://www.econbiz.de/10009552452
Cover Image
How materialism affects environmental beliefs, concern, and environmentally responsible behavior
Kilbourne, William; Pickett, Gregory - In: Journal of business research : JBR 61 (2008) 9, pp. 885-893
Persistent link: https://www.econbiz.de/10003730776
Cover Image
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Cover Image
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Cover Image
From hierarchy to hybrid : the evolving nature of inter-firm governance in China's automobile groups
Wang, Yue; Tanaka, Akira - In: Journal of business research : JBR 64 (2011) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10008806334
Cover Image
One strike and you're out : qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-141
Persistent link: https://www.econbiz.de/10008839688
Cover Image
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Cover Image
Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725