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Understanding consumer services buyers based upon their purchase channel
Magnini, Vincent P.; Karande, Kiran - In: Journal of business research : JBR 64 (2011) 6, pp. 543-550
Persistent link: https://www.econbiz.de/10008988835
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How social media effects shape sentiments along the twitter journey? : a Bayesian network approach
Airani, Rajeev; Karande, Kiran - In: Journal of business research : JBR 142 (2022), pp. 988-997
Persistent link: https://www.econbiz.de/10013169489
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The development and validation of a Chinese American affiliation scale
Harrison, Kristina; Ford, John B.; Karande, Kiran; … - In: Journal of business research : JBR 143 (2022), pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
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Goal-relevant versus incidental similarity when choosing between multiple service providers
Arndt, Aaron D.; Karande, Kiran; Harrison, Kristina; … - In: Journal of business research : JBR 126 (2021), pp. 556-564
Persistent link: https://www.econbiz.de/10012494317
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Location strategies of broad-line retailers: an empirical investigation
Karande, Kiran; Lombard, John R. - In: Journal of business research : JBR 58 (2005) 5, pp. 687-695
Persistent link: https://www.econbiz.de/10006713915
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Minority response to ethnically similar models in advertisements: an application of accommodation theory
Karande, Kiran - In: Journal of business research : JBR 58 (2005) 11, pp. 1573-1580
Persistent link: https://www.econbiz.de/10006714945
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Understanding consumer services buyers based upon their purchase channel
Magnini, Vincent P.; Karande, Kiran - In: Journal of business research : JBR 64 (2011) 6, pp. 543-551
Persistent link: https://www.econbiz.de/10008884442
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Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas; Ramachandran, Divya; Kumar, Binay - In: Journal of business research : JBR 125 (2021), pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of business research : JBR 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
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A Model to Explain Shareholder Returns
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of business research : JBR 50 (2000) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006727743