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Advertising
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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ECONIS (ZBW)
211
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1
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
2
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
3
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
4
Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay
;
Bhowmick, Sandeep
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
Saved in:
5
The signaling effects associated with convertible debt design
Jung, Mookwon
;
Sullivan, Michael J.
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1358-1363
Persistent link: https://www.econbiz.de/10003900798
Saved in:
6
Signaling quality with new product preannouncements : vaporware and the role of reference quality
Jung, Heonsoo
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1251-1258
Persistent link: https://www.econbiz.de/10009380508
Saved in:
7
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
8
Repurchases of convertible preferred stock and shareholder wealth
Chang, Saeyoung
;
Puthenpurackal, John
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 623-630
Persistent link: https://www.econbiz.de/10010363442
Saved in:
9
The added value of brand alliances in higher education
Kalafatis, Stavros P.
;
Ledden, Lesley
;
Riley, Debra
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
Saved in:
10
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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