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Datenqualität in CRM-Systemen
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Beziehungsmarketing
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Consumer behaviour
358
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Customer satisfaction
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Ko, Eunju
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Noble, Stephanie M.
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Valette-Florence, Pierre
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Journal of business research : JBR
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
323
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
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Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Arbeitsgemeinschaft Deutscher Verkehrsflughäfen - Statistiken
137
Journal of marketing
125
International journal of contemporary hospitality management
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Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Gabler Edition Wissenschaft
113
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
96
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
NBER working paper series
83
Working paper / National Bureau of Economic Research, Inc.
83
Journal of marketing management : MM
82
Discussion paper series / IZA
81
Journal of econometrics
80
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
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ECONIS (ZBW)
655
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1
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
2
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
3
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
How do firms benefit from customer complaints?
Yılmaz, Çengiz
;
Varnali, Kaan
;
Kasnakoglu, Berna Tari
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 944-955
Persistent link: https://www.econbiz.de/10011436370
Saved in:
6
The effect of loyalty program fees on program perceptions and engagement
Ashley, Christy
;
Gillespie, Erin A.
;
Noble, Stephanie M.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 964-973
Persistent link: https://www.econbiz.de/10011436382
Saved in:
7
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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8
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
9
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
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10
Why male and female shoppers do not see mall loyalty through the same lens? : the mediating role of self-congruity
Haj-Salem, Narjes
;
Chebat, Jean-Charles
;
Michon, Richard
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1219-1227
Persistent link: https://www.econbiz.de/10011440315
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