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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
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Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
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Marketing's accountability and internal legitimacy : implications for firm performance
Park, Hyun-soo; Auh, Seigyoung; Maher, Amro A.; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1576-1582
Persistent link: https://www.econbiz.de/10009681924
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Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning; Li, Guoxin; Zhang, Hao; Nolan, Eimear; … - In: Journal of business research : JBR 141 (2022), pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
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Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser; Uslay, Can - In: Journal of business research : JBR 113 (2020), pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
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The interdependencies of marketing capabilities and operations efficiency in hospitals
Ho, Foo Nin; Huang, Chin Wei - In: Journal of business research : JBR 113 (2020), pp. 337-347
Persistent link: https://www.econbiz.de/10012230499
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Marketing intensity and firm performance : contrasting the insights based on actual marketing expenditure and its SG&A proxy
Markovitch, Dmitri G.; Huang, Dongling; Ye, Pengfei - In: Journal of business research : JBR 118 (2020), pp. 223-239
Persistent link: https://www.econbiz.de/10012288593
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke - In: Journal of business research : JBR 69 (2016) 12, pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412