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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
26
International journal of advertising : the review of marketing communications
26
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising research
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of international marketing
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International Marketing Review
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Psychology & marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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American journal of agricultural economics
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Journal of current issues and research in advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The SAGE handbook of marketing ethics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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Journal of Consumer Affairs
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Journal of advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Measurement and research methods in international marketing
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Advances in international marketing : a research annual
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Cross-cultural buyer behavior
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European Journal of Marketing
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International advertising and communication : current insights and empirical findings
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International marketing ; Vol. 2
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Journal of Advertising Research
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Journal of world business : JWB
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New directions in international advertising research
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Western journal of agricultural economics : WJAE
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AFPC policy research report
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AFPC policy working paper
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AMS review : official publication of the Academy of Marketing Science
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Advances in international marketing 1474-7979 v. 18
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
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Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
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ECONIS (ZBW)
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1
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Saved in:
2
PLS path modeling and evolutionary segmentation
Ringle, Christian M.
;
Sarstedt, Marko
;
Schlittgen, Rainer
; …
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
Saved in:
3
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
4
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
Saved in:
5
The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
Saved in:
6
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
7
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
8
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
9
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
10
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Okazaki, Shintaro
;
Taylor, Charles R.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10007896314
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