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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of Business Research
14
Journal of the Academy of Marketing Science
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11
Journal of current issues and research in advertising : JCIRA
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Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Managerial Finance
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American business review
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Business horizons
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Operations research, Management science : OR MS ; the international literature digest
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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(McGraw-Hill, Irwin series in marketing)
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Advances in business marketing : a research annual
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ECONIS (ZBW)
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
2
"Pets and not pets" : three poems
Zinkhan, George M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
Saved in:
3
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
Saved in:
4
A taxonomy of information technology-enhanced pricing strategies
Dixit, Ashutosh
;
Whipple, Thomas W.
;
Zinkhan, George M.
; …
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 275-283
Persistent link: https://www.econbiz.de/10003704445
Saved in:
5
Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.
;
Martin, Claude R.
- In:
Journal of business research : JBR
11
(
1983
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003626708
Saved in:
6
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
7
Information technology#8211enhanced pricing strategies: managerial and public policy implications
Dixit, Ashutosh
;
Braunsberger, Karin
;
Zinkhan, George M.
; …
- In:
Journal of business research : JBR
58
(
2005
)
9
,
pp. 1169-1177
Persistent link: https://www.econbiz.de/10006713793
Saved in:
8
Erratum to #8220Information technology-enhanced pricing strategies: Managerial and public policy implications#8221 (J. Bus. Res. 2005; 58 (9); 1169#82111177)
Dixit, Ashutosh
;
Braunsberger, Karin
;
Zinkhan, George M.
; …
- In:
Journal of business research : JBR
58
(
2005
)
10
,
pp. 1464
Persistent link: https://www.econbiz.de/10006715241
Saved in:
9
A stakeholder-integrated approach to health care management
Zinkhan, George M.
;
Balazs, Anne L.
- In:
Journal of business research : JBR
57
(
2004
)
9
,
pp. 984-989
Persistent link: https://www.econbiz.de/10006717760
Saved in:
10
The complexity of consumers' cognitive structures and its relevance to consumer behavior
Zinkhan, George M.
;
Braunsberger, Karin
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 575-582
Persistent link: https://www.econbiz.de/10006718616
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