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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran; Chatterjee, Sharmila C. - In: Journal of business research : JBR 144 (2022), pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi; Parvinen, Petri; Martens, Jonas - In: Journal of business research : JBR 126 (2021), pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
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Value quantification capabilities in industrial markets
Hinterhuber, Andreas - In: Journal of business research : JBR 76 (2017), pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
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Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran; Chatterjee, Sharmila C. - In: Journal of business research : JBR 175 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
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The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla; Claro, Danny Pimentel; Germiniano, Renato - In: Journal of business research : JBR 154 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
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Valuing customers for social network services
Joo, Young-hyuck; Kim, Yunsik; Yang, Suk-joon - In: Journal of business research : JBR 64 (2011) 11, pp. 1239-1244
Persistent link: https://www.econbiz.de/10009380518
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845