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Journal of business research : JBR
Small business economics : an entrepreneurship journal
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1
Storytelling research of consumers' self-reports of urban tourism experiences in China
Hsu, Shih-yun
;
Dehuang, Ning
;
Woodside, Arch G.
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1223-1254
Persistent link: https://www.econbiz.de/10003900739
Saved in:
2
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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3
Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
Saved in:
4
Narrativity, temporality, and consumer-identity transformation through tourism
Ourahmoune, Nacima
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 255-263
Persistent link: https://www.econbiz.de/10011417719
Saved in:
5
How consumer reviews persuade through narratives
Hamby, Anne
;
Daniloski, Kim
;
Brinberg, David
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
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6
Narrative ads : the effect of argument strength and story format
Lien, Nai-hwa
;
Chen, Yi-ling
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 516-522
Persistent link: https://www.econbiz.de/10009724773
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7
Consumer enactments of archetypes using luxury brands
Megehee, Carol M.
;
Spake, Deborah F.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1434-1442
Persistent link: https://www.econbiz.de/10009620143
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8
Appealing to the imagination : effective and ethical marketing of religion
Abela, Andrew V.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 50-58
Persistent link: https://www.econbiz.de/10010237682
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9
Introspecting the spiritual nature of a brand divorce
Sussan, Fiona
;
Hall, Richard
;
Meamber, Laurie A.
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 520-526
Persistent link: https://www.econbiz.de/10009512745
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10
Reflexive introspection on sharing gifts and shaping stories
Olsen, Barbara
- In:
Journal of business research : JBR
65
(
2012
)
4
,
pp. 467-474
Persistent link: https://www.econbiz.de/10009512752
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