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B-to-B-Marketing
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
463
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Gabler Edition Wissenschaft
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Springer eBook Collection
107
Springer eBook Collection / Business and Economics
99
Europäische Hochschulschriften / 5
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74
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Schriftenreihe Logistik-Management in Forschung und Praxis
61
Schriftenreihe Logistik der Technischen Universität Berlin
51
International series in operations research & management science
44
VDI-Berichte
41
Handbook of business-to-business marketing
35
essentials
35
Kontakt & Studium
34
The principles of project finance
33
Working paper / National Bureau of Economic Research, Inc.
33
Journal of marketing
32
Gabler Research
30
Praxisreihe Einkauf, Materialwirtschaft
29
The journal of structured finance
29
Produktion und Logistik
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
NBER working paper series
27
NBER Working Paper
25
Discussion paper / Centre for Economic Policy Research
24
Springer eBook Collection / Business and Management
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Energy economics
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Unternehmensführung und Logistik
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in logistics, operations, and management science (ALOMS) book series
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Berichte aus der Betriebswirtschaft
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Neue betriebswirtschaftliche Forschung : Nbf
22
Springer eBooks / Business and Economics
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Max-Planck-Institut für Ökonomik - Papers on Strategic Interaction
21
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ECONIS (ZBW)
98
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1
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
2
Advancing theory and knowledge in the business-to-business branding literature
Seyedghorban, Zahra
;
Matanda, Margaret Jekanyika
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2649-2677
Persistent link: https://www.econbiz.de/10011506191
Saved in:
3
Virtual reality and its impact on B2B marketing : a value-in-use perspective
Boyd, D. Eric
;
Koles, Bernadett
- In:
Journal of business research : JBR
100
(
2019
),
pp. 590-598
Persistent link: https://www.econbiz.de/10012024019
Saved in:
4
On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Hunter, Gary K.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 201-213
Persistent link: https://www.econbiz.de/10012128500
Saved in:
5
Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople : a multi-group analysis
Hartmann, Nathaniel N.
;
Rutherford, Brian N.
;
Park, Jungkun
- In:
Journal of business research : JBR
70
(
2017
),
pp. 153-159
Persistent link: https://www.econbiz.de/10011620405
Saved in:
6
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
7
Linking thinking styles to sales performance : the importance of creativity and subjective knowledge
Goza, Mark D.
;
Locander, David A.
;
Howlett, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4185-4193
Persistent link: https://www.econbiz.de/10011553953
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8
Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon
;
Jindal, Rupinder P.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
Saved in:
9
Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin
;
Lu, Baozhou
;
Zheng, Haidong
- In:
Journal of business research : JBR
112
(
2020
),
pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
Saved in:
10
Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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