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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
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The impacts of logo dynamism and product types on brand market performance
Wang, Xin; Liu, Huimin; Chen, Hao - In: Journal of business research : JBR 166 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
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Are you up for fair-trade products? : vertical dimension as a metaphorical representation of virtuous consumption
Basso, Frédéric; Bouillé, Julien; Troiville, Julien - In: Journal of business research : JBR 135 (2021), pp. 508-518
Persistent link: https://www.econbiz.de/10012647937
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A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea; Mariani, Marcello M.; Stacchini, Annalisa - In: Journal of business research : JBR 146 (2022), pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
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The influence of self-decided prices on expected quality
Mukherjee, Sudipta; Pandelaere, Mario - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
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The cues that matter : screening for quality signals in the ex ante phase of buying professional services
Pemer, Frida; Skjølsvik, Tale - In: Journal of business research : JBR 98 (2019), pp. 352-365
Persistent link: https://www.econbiz.de/10012007250