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Brand management
602
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602
Consumer behaviour
481
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481
Brand image
361
Markenimage
361
Corporate social responsibility
350
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10
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9
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8
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7
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7
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7
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6
Merchant, Altaf
6
Spielmann, Nathalie
6
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5
Christodoulides, George
5
Guzman, Francisco
5
Jin, Zhongqi
5
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5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
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Roy, Sanjit
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Sharifah Faridah Syed Alwi
5
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4
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Brunk, Katja H.
4
Chen, Qimei
4
Du, Shuili
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
He, Hongwei
4
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Journal of business research : JBR
Journal of business ethics : JOBE
1,412
SpringerLink / Bücher
621
The journal of brand management : an international journal
609
Corporate social responsibility and environmental management
571
Journal of Business Ethics
442
The journal of product & brand management
397
Business strategy and the environment
365
Journal of retailing and consumer services
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Business & society
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Springer eBook Collection
249
Journal of business ethics : JBE
243
International journal of hospitality management
220
Finance research letters
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Cogent business & management
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Corporate reputation review : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
165
European journal of marketing : EJM
161
Journal of marketing communications
152
Psychology & marketing
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Marketing intelligence & planning
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Management-Reihe Corporate Social Responsibility
133
Corporate communications : an international journal
131
Journal of strategic marketing
127
Asia Pacific journal of marketing and logistics
123
Journal of marketing management : MM
122
Corporate governance : the international journal for effective board performance
120
Business ethics : a European review
114
Business ethics quarterly : the journal of the Society for Business Ethics
113
Tourism management : research, policies, practice
113
Journal of sustainable finance & investment
112
Journal of the Academy of Marketing Science
110
Business horizons
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Research
107
Technological forecasting & social change : an international journal
107
European research studies
105
International journal of contemporary hospitality management
103
Administrative Sciences : open access journal
96
International journal of production economics
94
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ECONIS (ZBW)
981
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
4
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
5
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
6
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
7
Economic impact of corporate foundations : an event analysis approach
Monfort, Abel
;
Villagra, Nuria
;
Sanchez, Joaquin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
Saved in:
8
Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
Saved in:
9
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
10
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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