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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Marketing Science
26
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
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Marketing Letters
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ERIM Report Series Research in Management
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International journal of forecasting
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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The journal of brand management : an international journal
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Empirische Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Journal of Business Research
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Ovidius University Annals, Economic Sciences Series
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Revista Tinerilor Economisti (The Young Economists Journal)
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Benchmarking : an international journal ; BIJ
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Betriebswirtschaftslehre für Technologie und Innovation
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Entscheidungsunterstützung für ökonomische Probleme
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ECONIS (ZBW)
12
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1
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
2
The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José
;
Rodríguez Barberena, Lucienne
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
Saved in:
3
How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.
;
Mrad, Mona
;
Solomon, Michael R.
- In:
Journal of business research : JBR
89
(
2018
),
pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
Saved in:
4
Associative and dissociative comparative advertising strategies in broadening brand
positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
5
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
Saved in:
6
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
7
Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
Saved in:
8
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
9
The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products
Aurier, Philippe
;
Mejía, Victor D.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012285557
Saved in:
10
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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