Narrow search
Showing 1 - 10 of 2,219
Cover Image
What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Ursavas, Baris; Hesapci-Sanaktekin, Ozlem - In: Journal of business research : JBR 66 (2013) 7, pp. 933-940
Persistent link: https://www.econbiz.de/10009756853
Cover Image
Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939
Cover Image
In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
Cover Image
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Cover Image
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Cover Image
Luxury purchasing among older consumers : exploring inferences about cognitive age, status, and style motivations
Amatulli, Cesare; Guido, Gianluigi; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 9, pp. 1945-1952
Persistent link: https://www.econbiz.de/10011384201
Cover Image
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
Cover Image
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung; Kwak, Dae Hee; Bagozzi, Richard P. - In: Journal of business research : JBR 132 (2021), pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Cover Image
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Cover Image
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337