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Brand management
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Journal of business research : JBR
Qualitative Market Research: An International Journal
21
European Journal of Marketing
15
Corporate Communications: An International Journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International Marketing Review
10
European journal of marketing : EJM
7
Journal of world business : JWB
7
Marketing Intelligence & Planning
7
Marketing intelligence & planning
7
Journal of general management
6
Technological forecasting & social change : an international journal
6
British Journal of Management
5
International studies of management and organization
5
Management decision : MD
5
Qualitative market research : an international journal
5
International business review : the official journal of the European International Business Academy
3
International marketing review
3
Journal of Business Research
3
Journal of World Business
3
Management Decision
3
EuroMed journal of business
2
International Journal of Management Reviews
2
Journal of Business & Industrial Marketing
2
Journal of Communication Management
2
Journal of global marketing
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
The European business journal
2
The journal of business & industrial marketing
2
Thunderbird international business review
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
British journal of management
1
Building corporate identity, image and reputation in the digital era
1
Contributions to European business & economy
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate reputation review : an international journal
1
Edward Elgar E-Book Archive
1
EuroMed Journal of Business
1
Food security and sustainability : investment and financing along agro-food chains
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ECONIS (ZBW)
20
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20
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1
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles
;
Brakus, J. Joško
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Saved in:
4
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
5
Exploring the role of social capital mechanisms in cooperative resilience
Wulandhari, Nur Baiti Ingga
;
Gölgeci, Ismail
;
Mishra, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 375-386
Persistent link: https://www.econbiz.de/10013194548
Saved in:
6
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
7
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
8
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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