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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
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Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott; Cronin, James; Piacentini, Maria - In: Journal of business research : JBR 145 (2022), pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
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Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
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Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing; Teng, Lefa; Foti, Lianne; Yuan, Yige - In: Journal of business research : JBR 103 (2019), pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
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Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël; Ambroise, Laure; Valette-Florence, Pierre - In: Journal of business research : JBR 81 (2017), pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
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An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila; Centeno, Edgar; Cambra-Fierro, Jesus - In: Journal of business research : JBR 165 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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Turning social endorsement into brand passion
Wang, Tien; Trung Dam-Huy Thai; Pham Thi Minh Ly; Tran … - In: Journal of business research : JBR 126 (2021), pp. 429-439
Persistent link: https://www.econbiz.de/10012494278