//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The sources and consequences o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,977
Konsumentenverhalten
1,977
Brand management
602
Markenführung
602
Brand image
485
Markenimage
485
Beziehungsmarketing
392
Relationship marketing
392
Brand
271
Markenartikel
263
Social Web
259
Social web
259
Internet marketing
230
Online-Marketing
230
Advertising effects
207
Werbewirkung
207
Online retailing
170
Online-Handel
170
Emotion
167
Customer satisfaction
163
Kundenzufriedenheit
163
Luxury goods
157
Luxusgüter
157
Advertising
137
Viral marketing
135
Virales Marketing
135
Werbung
128
Einzelhandel
126
Retail trade
126
Dienstleistungsqualität
124
Service quality
124
Personality psychology
123
Persönlichkeitspsychologie
123
Marketing management
95
Marketingmanagement
95
Experiment
90
Corporate Social Responsibility
86
Corporate social responsibility
86
USA
78
Perception
77
more ...
less ...
Online availability
All
Undetermined
1,630
Free
34
Type of publication
All
Article
2,289
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
2,294
Aufsatz in Zeitschrift
2,294
Collection of articles of several authors
26
Sammelwerk
26
Conference paper
21
Konferenzbeitrag
21
Conference proceedings
4
Konferenzschrift
4
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Rezension
1
more ...
less ...
Language
All
English
2,300
Undetermined
1
Author
All
Laroche, Michel
29
Ko, Eunju
24
Valette-Florence, Pierre
17
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Foroudi, Pantea
15
Richard, Marie-Odile
15
Bartikowski, Boris
14
Gupta, Suraksha
14
Melewar, T. C.
14
Dennis, Charles
11
Filieri, Raffaele
11
Septianto, Felix
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kim, Kyung Hoon
10
Merchant, Altaf
10
Seo, Yuri
10
Spielmann, Nathalie
10
Chebat, Jean-Charles
9
Choi, Jeonghye
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Wallpach, Sylvia von
9
Beatty, Sharon E.
8
Geuens, Maggie
8
Mattila, Anna S.
8
Roy, Sanjit
8
Sharma, Piyush
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Buil, Isabel
7
Christodoulides, George
7
De Chernatony, Leslie
7
Gustafsson, Anders
7
Liu, Martin J.
7
Martin, Drew
7
McLean, Graeme J.
7
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
1,990
International journal of consumer studies
775
International journal of hospitality management
772
Psychology & marketing
761
SpringerLink / Bücher
694
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
545
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
463
European journal of marketing : EJM
442
Asia Pacific journal of marketing and logistics
429
Journal of advertising research
421
NBER Working Paper
409
Journal of marketing research : JMR
397
Tourism management : research, policies, practice
394
Journal of marketing management : MM
390
Journal of travel and tourism marketing
388
Journal of marketing communications
384
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Journal of marketing
339
Journal of retailing
336
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
323
Cogent business & management
320
Journal of the Academy of Marketing Science
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
300
The international review of retail, distribution and consumer research
300
International journal of contemporary hospitality management
291
Journal of advertising : official publication of the American Academy of Advertising
291
International journal of advertising : the quarterly review of marketing communications
285
Journal of business ethics : JOBE
282
more ...
less ...
Source
All
ECONIS (ZBW)
2,300
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
2,301
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
4
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
5
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
6
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
9
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
10
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->