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Consumer behaviour
1,978
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Brand image
485
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478
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing and consumer services
2,152
International journal of consumer studies
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International journal of hospitality management
770
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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The journal of brand management : an international journal
484
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European Journal of Marketing
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Asia Pacific journal of marketing and logistics
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The international review of retail, distribution and consumer research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Tourism management : research, policies, practice
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International Journal of Retail & Distribution Management
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Journal of travel and tourism marketing
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Journal of Consumer Marketing
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Journal of marketing research : JMR
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing management : MM
350
Journal of marketing
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Journal of international consumer marketing
324
Journal of marketing communications
321
Journal of the Academy of Marketing Science
319
Cogent business & management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Marketing letters : a journal of research in marketing
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Marketing intelligence & planning
311
Journal of fashion marketing and management
309
Journal of consumer behaviour : an international research review
300
European journal of operational research : EJOR
297
The journal of consumer marketing
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International journal of contemporary hospitality management
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ECONIS (ZBW)
2,179
USB Cologne (EcoSocSci)
1
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1
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
4
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
5
Definition and psychometric validation of a measuement index common to website and store images
Bèzes, Christophe
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2559-2578
Persistent link: https://www.econbiz.de/10010483035
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
8
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
9
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
10
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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