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Self-construal and regulatory focus influences on persuasion : the moderating role of perceived risk
Lin, Ying-ching; Chang, Chiu-chi Angela; Lin, Yu-fang - In: Journal of business research : JBR 65 (2012) 8, pp. 1152-1159
Persistent link: https://www.econbiz.de/10009562067
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Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua - In: Journal of business research : JBR 146 (2022), pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
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How brand awareness relates to market outcome, brand equity, and the marketing mix
Huang, Rong; Sarigöllü, Emine - In: Journal of business research : JBR 65 (2012) 1, pp. 92-99
Persistent link: https://www.econbiz.de/10009549705
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Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 68 (2015) 5, pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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Contributing clarity by examining brand luxury in the fashion market
Miller, Karen W.; Mills, Michael K. - In: Journal of business research : JBR 65 (2012) 10, pp. 1471-1479
Persistent link: https://www.econbiz.de/10009620138
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Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita; Barnier, Virginie de - In: Journal of business research : JBR 66 (2013) 7, pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
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Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096