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Purchase decision regret : negative consequences of the steadily increasing discount strategy
Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208
Persistent link: https://www.econbiz.de/10011713621
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong; Baskin, Ernest - In: Journal of business research : JBR 128 (2021), pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa; Vogelsang, Mila; Totzek, Dirk - In: Journal of business research : JBR 148 (2022), pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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Assisting sustainable food consumption : the effects of quality signals stemming from consumers and stores in online and physical grocery retailing
Valdimar Sigurdsson; Larsen, Nils Magne; Alemu, … - In: Journal of business research : JBR 112 (2020), pp. 458-471
Persistent link: https://www.econbiz.de/10012230631
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Household expenditures at Japanese food and beverage retailers
Chen, Si; Ingene, Charles A.; Takahashi, Ikuo - In: Journal of business research : JBR 107 (2020), pp. 245-255
Persistent link: https://www.econbiz.de/10012156753
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Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin; Aghazadeh, Hashem - In: Journal of business research : JBR 69 (2016) 10, pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910