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Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1044-1051
Persistent link: https://www.econbiz.de/10009755360
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Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua; Lin, Zhibin; Filieri, Raffaele; Liu, Ran; … - In: Journal of business research : JBR 115 (2020), pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
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The moderating effect of individual level collectivist values on brand loyalty
Thompson, Frauke Mattison; Newman, Alexander; Liu, Martin - In: Journal of business research : JBR 67 (2014) 11, pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 11, pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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In governments we trust : a two-country Brexit field experiment on perceived uncertainty as mediator for consumer decisions
Braun, Erik; Zenker, Sebastian - In: Journal of business research : JBR 138 (2022), pp. 335-346
Persistent link: https://www.econbiz.de/10013197835
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag; Suh, Taewon; Kim, Kyung-Min - In: Journal of business research : JBR 69 (2016) 10, pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398