//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Impact of virtual brand experi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
739
Konsumentenverhalten
739
Brand image
485
Markenimage
485
Brand management
402
Markenführung
402
Internet marketing
320
Online-Marketing
320
Social Web
256
Social web
256
Brand
212
Online retailing
212
Online-Handel
212
Advertising effects
207
Werbewirkung
207
Markenartikel
204
Beziehungsmarketing
185
Relationship marketing
185
E-commerce
146
Electronic Commerce
146
Advertising
122
Werbung
117
Viral marketing
107
Virales Marketing
107
Social media
82
Luxury goods
70
Luxusgüter
70
Marketing management
67
Marketingmanagement
67
Emotion
65
Einzelhandel
64
Retail trade
64
Customer satisfaction
59
Kundenzufriedenheit
59
Virtual reality
54
Virtuelle Realität
53
Customer integration
52
Kundenintegration
52
Personality psychology
49
Persönlichkeitspsychologie
49
more ...
less ...
Online availability
All
Undetermined
839
Free
22
Type of publication
All
Article
1,120
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1,121
Aufsatz in Zeitschrift
1,121
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
1,121
Author
All
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Richard, Marie-Odile
12
Filieri, Raffaele
10
Foroudi, Pantea
9
Bartikowski, Boris
8
Dwivedi, Yogesh Kumar
8
Veloutsou, Cleopatra
8
Bigné Alcañiz, J. Enrique
7
Choi, Jeonghye
7
Guzman, Francisco
7
Teng, Lefa
7
Valette-Florence, Pierre
7
Dennis, Charles
6
Gupta, Suraksha
6
Melewar, T. C.
6
Merchant, Altaf
6
Rana, Nripendra P.
6
Spielmann, Nathalie
6
Taylor, Charles Raymond
6
Voyer, Benjamin G.
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Chatzipanagiotou, Kalliopi
5
Donthu, Naveen
5
Ekinci, Yuksel
5
Geuens, Maggie
5
Japutra, Arnold
5
Kim, Juran
5
Krishen, Anjala S.
5
Kukar-Kinney, Monika
5
Liu, Martin J.
5
Michel, Géraldine
5
Paul, Justin
5
Pelsmacker, Patrick de
5
Septianto, Felix
5
Wallpach, Sylvia von
5
Yang, Zhiyong
5
Azer, Jaylan
4
Badrinarayanan, Vishag
4
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
815
SpringerLink / Bücher
471
The journal of brand management : an international journal
376
Psychology & marketing
360
The journal of product & brand management
347
Journal of advertising research
346
Journal of marketing communications
300
International journal of internet marketing and advertising : IJIMA
291
Electronic commerce research
277
Journal of advertising : official publication of the American Academy of Advertising
269
International journal of advertising : the quarterly review of marketing communications
259
International journal of advertising : the review of marketing communications
255
Tourism management : research, policies, practice
236
International journal of hospitality management
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
228
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of internet commerce
218
Management science : journal of the Institute for Operations Research and the Management Sciences
216
International journal of electronic marketing and retailing : IJEMR
212
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Information systems research : ISR
197
Journal of travel and tourism marketing
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
179
Marketing intelligence & planning
176
Cogent business & management
170
Journal of promotion management : innovations in planning and applied research
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
164
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
164
International journal of business information systems : IJBIS
161
Journal of marketing
160
Journal of electronic commerce research : JECR
159
NBER working paper series
155
Journal of marketing management : MM
152
more ...
less ...
Source
All
ECONIS (ZBW)
1,121
Showing
1
-
10
of
1,121
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
4
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
5
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
6
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
9
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->