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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Two paths to organizational effectiveness : product advantage and life-cycle flexibility
Arnett, Dennis B.; Sandvik, Izabela L.; Sandvik, Kåre - In: Journal of business research : JBR 84 (2018), pp. 285-292
Persistent link: https://www.econbiz.de/10011802952
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Does marketing success lead to market success?
Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of business research : JBR 59 (2006) 7, pp. 820-828
Persistent link: https://www.econbiz.de/10007265902
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Strategic solutions for the climate change social dilemma : an integrative taxonomy, a systematic review, and research agenda
Rashidi-Sabet, Siavash; Madhavaram, Sreedhar; … - In: Journal of business research : JBR 146 (2022), pp. 619-635
Persistent link: https://www.econbiz.de/10013271454
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Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of business research : JBR 74 (2017), pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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Coopetitive innovation alliance performance : alliance competence, alliance's market orientation, and relational governance
Bicen, Pelin; Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of business research : JBR 123 (2021), pp. 23-31
Persistent link: https://www.econbiz.de/10012430462
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.; Madhavaram, Sreedhar - In: Journal of business research : JBR 157 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014229544